1.Give Relevant names to your files: You should try and save images, media, and web pages with the keywords in the file names. This is not just in theory, but sometimes when someone search images with these keywords your images bring the visitor to your site.For example, if your keyword phrase is "Cell Phone" you can save the images used on that page as cell_phone_01.jpg or cell-phone-001.jpg etc.
2. Try to create Site Maps: Creating a site map is must for your website. Search engines love site maps since it allows them to crawl all web pages since sitemap is linked to every page on website, and thus give them exact information about all the pages of site.
3. Put a robots.txt File: A robots.txt file at the root of your website would let the robot know which file to crawl and which not to crawl. Though is seems to be something difficult but actually it is not so , you have to search more about this on web.
4.Your web page's file name is also important because search engines now allow "inurl:" searches. So if your web page is on Cell Phones,you should name it cell_phone.html or cellphone.html or something like that.
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