Wednesday, June 27, 2012

Facebook


What is Facebook: A teenager can easily answer this question in the words “Facebook is a Social Networking website” and it's true. But another truth is that Facebook is not ONLY a social networking website these days. It is not easy for a common man to understand the idea behind this huge website. In startup it was only a networking site but with the change in time facebosok molded itself in a great way.

It is a very good source of traffic for business persons, it is a best friend for young generation, it is source of knowledge for learners, it is a platform to express views for thoughtful people and off course the best social network for all of us. This great website is having 901 million users till April 2012. As we can see this is a really huge figure. The owner of facebook is Mark Zuckerberg.

What all we can do with Facebook: People are sharing their day to day photos related to their trips, parties, collage activities, family functions and all. They are making their personal life social ni real sense by sharing all the moments of their life. They are commenting on each other’s postings. Many people are making very useful posts and creating awareness about social issues. A very big reason of facebook popularity is the feature of sharing images. As we know every user is having very less time these days over net and nobody wants to read anything in detail. People used to interact more with images (images with text information in graphic form) as compared to written text paragraphs. More over if they are interested in the message in an image they can Like or Share it!
When we talk about business people facebook is a great source of real traffic for them. Business owners create fan pages or company pages where people get in touch with their company profile. This is place where people get in touch with the company/business and show their interest in the services or products by clicking over the LIKE button. The increasing number of Likes for a business page is the indicator of its popularity. It is very helpful in building company’s online reputation and brand image.

Revolutionary changes: It would be not wrong if we say that SMO is evolved due to Facebook only. A new technique for internet marketing is termed as SMO which refers to “Social Media Optimization”. Why people feel the need of this? The answer is simply because they love Facebook & we all too! The increasing number of social media website users created a big need for business owners to market their services & products over such social networking sites.  Facebook is open for all levels of business; for small, medium and large business owners. Every business owner is using it for creating a good market presence. Even indirectly the need of attractive fan pages created good employment opportunites for designers also. There are few small companies which are offering great designs for company fan page. The more attractive your Facebook fan page is the more Likes it will get which imply more sales and more profits. Hence Facebook is playing a significant role in internet marketing these days.

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